Before we go too far please note that I write this with the highest respect for the work and art that goes into writing. This post is meant to present an opinion from the view of a reader, a blogger and a marketer.
I totally get it that you have to earn a living for your work.
Please allow me to present another, very viable option, from my own experiences and observations.
Let’s get to it: I Can’t Stand Reading Blogs with Ads
There I said it.
I’m reading your great post and scrolling down and noticing myself skipping over the ads without even looking but then scrolling back up to make sure I didn’t skip over something that is part of the content. OR I’m reading and I acknowledge the ad and get confused… is it part of the content? No? Ok… keep reading. OR I see the ad, get annoyed because it’s the tenth one and I’m only partway down the post and I leave, even though I really wanted to read your post.
Recently I’ve been trying hard to quit social media. So instead I have been going to Pinterest to search on various topics of interest to me to read blog posts on those topics – things I want to learn, do, have, etc.
This is where I’m finding almost ALL blogs are filled with ads.
It just makes your post unreadable to me.
I’m a blogger, too.
Now I’m no professional blogger but I did write my first post in 2005. I get how personal they are to you when you put your heart and soul into it.
Did Someone Tell You This is The Only Way?
I can 100% tell you it’s not.
At the beginning of last year (2021) I purchased a blog that was once one of the top blogs in the industry it speaks for. It still gets a decent amount of traffic and has tens of thousands of followers on social media.
When I bought this blog I had a choice – become a pro-blogger (which I had no real idea how to do) OR continue on in my skills as an email marketer.
I choose Email Marketer.
This is the option I’m proposing to you.
You can keep your blog posts CLEAN and CLEAR of ads and drive your traffic to an email list.
You probably have build a list already. I’m just saying you could build it bigger, focus on it AND send them emails – a lot of emails.
The brand I bought was used to not that many emails. They weren’t used to being sold via email, either. I wasn’t worried. I jumped right in, started sending emails with HIGH value and put in offers that were highly relevant, didn’t break up my content and were really just more ways to HELP my audience with the reason they were there – not distract them and interrupt them with ads that were of no relevance to what they were reading my emails for.
I had to say it.
I wish you to know the power of email marketing.
- Cross Blog Conversation with Kelly McCausey About Email Marketing: Part Four - October 31, 2022
- Cross Blog Conversation with Kelly McCausey About Email Marketing: Part Two - October 13, 2022
- Getting Paid to Show Up - October 11, 2022