The internet has always amazed me… I remember hearing about it sometime around high school and then by the time I came home from college getting my first dial-up connection. I was 19 and living with my parents but they weren’t that interested so I went out and paid for it myself.
Thinking back that was my FIRST ever “adult” bill… so fitting that it’s now my living!
I immediately became fascinated with the ability to CONNECT with people online. To share. To learn. To find out new things about new people I’d never have had the opportunity to EVER meet without it.
It only seems natural that I’d eventually end up making my living from the internet, looking back now.
And this post is about looking back… and looking forward.
I really wish I could get a note from future me, the one who’s just about to break through on high six-figures into a million dollar business. The one who’s doing things her way. The one who’s so comfortable with who she it shows in everything she does.
Yes I’d love a little note from future me with some tips.
But since that’s probably not going to happen ;), I’m going to give past me some tips.
I’m well aware past me isn’t going to get to read this piece but maybe it’s something YOU need right now.
I ALWAYS share from places I’ve been, things I’ve experienced and struggles I’ve had.
I talk to many people in my business who are experiencing the same issues I had when I got started. This is for the person who is working SO DAMN HARD and believing something’s gotta give. I am writing to past me and I’m writing to YOU, because I have some gentle, useful advice that I think will help you make sense of the immense work your doing that’s literally getting you no where. I have advice that can make things turn around if you listen close and take action (YES, more action) in the direction I’m pointing you.
An Open Letter to Angela of the Past, Angela of 2008-2010-ish:
“Angela, girl, you’re working SO HARD.
Too hard. Or I should say too hard for the lack of results you’re getting… which is almost none.
Angela..you are SO determined, so persistent and so after your goals that you think you just need to keep working hard, keep doing more of the same and then one day the damn will break and things will work. Oh how I want you to listen to this letter carefully because that’s not true and if you really take in what I’m saying I’m going to save you YEARS of frustration, literally (and I know because I’m future you I know what happens )
You and I both know it takes work, hard work, to establish a business online and make it a success but sweetie you’ve gone too far in the wrong direction.
I know you’ve heard that you need to get content out there. To market your business. To let people get to know you.
And you’re doing all that.
You paid attention.
But you missed something. It’s a big thing but it’s a little thing. Little because it’s something you don’t know you missed and it’s creating so much work for you. Big because this one thing is THE THING that needs to happen in order for all this work to really mean anything.
I know how hard you worked to create those 184 articles you posted on Ezine Articles and did nothing else with.
I know how much time you spent writing and publishing over 400 blog posts in hopes that people would flock to read them.
I know how many helpful emails you wrote to your list waiting for them to respond by hiring you or asking to buy a product.
But here’s what you missed:
People WANT to buy from you. They do. You’re awesome. You know stuff they don’t. They LOVE to hear from you. They loved those Ezine Articles. They loved those blog posts. They love those emails you write.
But you’re not giving people a CLEAR OPTION… STRAIGHT LINE… EASY way to say yes!
You have to make the offer.
You have to lead them to the next logical step.
You have to tell them WHY they should buy from you.
You have to make it SIMPLE for them to buy.
Angela, you are missing the money tasks.
You didn’t include them in your articles, your blog posts OR your emails. They didn’t LEAD people to the next step, the place to purchase, the part where they pass you money to pay for your valuable contribution to helping their lives.
You are not asking people to buy enough.
It should be YOUR JOB to get the sale.
Content is not your job.
Social media is not you job.
Blogging is not your job.
Email marketing is not you job.
Your job as numero uno in your business is to get money in the door.
As many times PER DAY as possible.
While delivering that awesome value.
While providing the help your people want.
While serving in the most awesome of ways.
Angela there’s no blueprint.
Get yourself in your creative mode. You can do this. YOU ARE CREATIVE! We all are when we are thinking like a person who wants nothing more than to serve the people we’ve chosen to serve.
I believe in you.
I KNOW you’ll do this.
I just wanted to give you some advice to get you there faster.
You’ve come so far! You quit your job in 2007 (yay you)! You’ve not looked back. You’re only going forward.
I’m so proud of how far you’ve come.
How you’ve turned an internet connection into a career.
How you’ve been a literal pioneer in an industry that most people didn’t even believe EXISTED or was REAL when you got started.
How you kept working when people thought you were crazy or you could have been making more money as a single mom on welfare.
But you had a plan.
You had a vision.
You knew it was real and you made it happen.
The next stages are waiting for you.
They ARE as awesome as you dream.
You WILL get there.
Keep going. You’ve got this.
Love and Hugs!
Future Angela xoxo ♡ “
This says it all.
I’d say it all to YOU… too.
- Cross Blog Conversation with Kelly McCausey About Email Marketing: Part Four - October 31, 2022
- Cross Blog Conversation with Kelly McCausey About Email Marketing: Part Two - October 13, 2022
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